Wholesale & Retail level 4

The wholesale and retail industry is a major part of the economy in that it allows products from both farm and factory to reach consumers. The wholesale and retail industry is about sourcing products, buying and making them available for the end user – the shopper, at the right place, at the right time and at the right price.

The diverse South African consumer requires very different products, shopping environments and marketing strategies, making wholesaling and retailing complex, varied and exciting. Without wholesalers and retail stores, consumers would not be able to access the large range of local and imported products available and at prices that suit their needs. It is the wholesaler that helps small retailers achieve their objective and it is the retail store that provides the products to the consumer.